Everyone gets better when you do.

I understand the weight and frustration behind taking care of everyone else, but not having enough time and energy to take care of you. That’s why my mission is simple: to give my clients everyday strategies to help them prioritize their wellness. Truth is, you can absolutely make time for yourself AND care for the people you love.


what is EGO initiative?

Ebony Girls Obsession (EGO) Initiative was birthed out of a need to better understand the delicate balance between self-care and community care, in practice. I have always practiced a level of self-care but people around me often perceived that as act(s) of selfishness. In 2016, after a series of traumatic personal experiences, I sought to curate a community of likeminded women with whom, to practice self-care in sisterhood. With a mission to teach young Black girls and empower Black women to engage in high-level self-care, through story-telling.


EGO has since evolved into a multi-service wellness consulting practice. I now specialize in creating space(s), programs, and services for Black women, youth, and businesses to assess their well-being and provide them with the necessary tools to truly take care and live their whole, best life. Service offerings include: a membership club, one on one strategy sessions, virtual course, workshops, and events, and speaking engagements.

a community-focused definition of self-care

self-care is the right and responsibility to yourself, first and foremost, and then your community; to know yourself, know better, and then do better.

community partners



Hello, Igho Diana here; poet, arts & wellness facilitator, visionary woman.


I wholeheartedly believe that it takes a village—not only to raise a child but also to support adults through our healing and wellness journey. So I create communities for Black women and youth, to invest in themselves and each other’s well being, through storytelling and communal learning experiences.


Particularly, I support Black women and youth in prioritizing self-care, so that they are better able to show up for, and receive the support of their respective communities. I do this by way of mentorship, workshops, events, retreats, and community activations.


In addition to all of the above, I am a 4th year Community Development student at Humber College. I have been a spoken word artist for 10 years now; having been on the Vancouver Poetry Slam team in 2010, and performed at literary festivals, events, and schools across North America. To date I have facilitated over 200 workshops on creative writing and self-care in collaboration with organizations like VIBE Arts, ArtStarts, St. Stephen’s Community House, ArtReach, the Gardiner Museum, and Humber College. 


My proudest accomplishments include an appearance in the Toronto Star for my unique fashion sense; an award for consistently advocating for marginalized folks; and maintaining a 90%+ GPA while doing all the things. You can catch me storytellin’ on social media @ighodiana / @EGOInitiative

To hire me as a speaker, facilitator, or for one-on-one consulting, please fill out the contact form below.


let's start a conversation

If you’re interested in connecting, collaborating,  donating to or sponsoring any of my work, do fill out the form below. I would love to hear from you!


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© 2020 EGO Initiative